Cisco Desk Cam 4K
Privacy and Security in a seamless, compact package are elusive in the webcam segment. Desk Cam 4K aims to provide the best video experience in an extremely discrete, precise and compact form for use in any scenario in a new hybrid work environment powered by Webex.
Lead Designer Inception to launch
US Patent D958864
2021 Worldwide Launch | Product Page
Leadership Otto Williams
Confidence
through
Discretion
Privacy, or lack thereof and poor quality video combined with intimidation from large prosumer looking devices is an immediate turn off for users, where more than half would simply switch to an audio call.
Design Objective
To create the best possible privacy solution to build confidence and have more employees engage in video.
To create the smallest possible 4K capable webcam on the market to help the camera “disappear” and become less intimidating.
To present more premium materials that will help functionally reduce size and ease assembly
Problem
WFH video calls put users on uneven footing, with privacy concerns entering the home environment.
Task
Concept through production, aligning cross-functional teams and suppliers under tight timelines.
Action
Focused on expressing privacy, minimizing size while maintaining performance.
Result
Delivered premium, privacy-focused performance and contributing to a 1M+ unit portfolio and $11M in sales.
Miniaturized Success
The most compact 4K resolution camera with a focus on privacy, on the market
Push/Pull
More muscles involved
Twist
Uncomfortable when arm is extended
Maximum Utilization
Every millimeter is filled with stacked PCBs that use the aluminum case to spread heat, keeping the device thin.
The privacy shutter is designed to slide smoothly and with some weight, making it easy to use. In software, closing the shutter also stops video capture.
Swipe Right
The least effort will result in the most usage
Curvature implies personality
The front graphic defines this simple product.
Curvature that implies professionalism while being approachable was chosen at the same time, respecting clothoidal continuity.
Horizontal Efficiency
The extrusion process drove the design architype and matchbox-stye assembly process and allowed for a rigid, thin, precise and seamless part that can maximize aluminum’s properties.
Portable
for any use case & situation
Naturally hooded camera + sensors to eliminate flare for
zero distraction
Polished chamfer expresses aluminum’s
precise materiality
Gesture & Facial recognition for quick actions result in
security built in
Wide Angle
inside the
BOX
From the initial ENG component layout to production represents a 60% redux in volume.
Utilizing aluminum extrusions allows for the thinnest possible stack up and a sliding matchbox style assembly, omitting unsightly part lines. and managing thermals
From raw to anodized, an eye was kept on consistency and execution at scale, especially the sliding details for the component tray.
Capturing the best view
Shape and material of the gripping material result in a force in excess of 10kg’s required to disorient a perched camera.
finding the right, continuous curve that presents as professional, yet approachable is key for an approachable first impression and will dictate all concentric curvatures.
The Clip’s range of motion is determined by user heights from sitting at a laptop to all the way to the 99th percentile height male in a standing position.
A Unified
Lineup
Broadcast
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