Design is more than a glossy render. It is a way of filtering through the noise and finding the clearest signal.
The end result must have purpose and a tangible impact: be it a new product with novel features, an improvement to usability or a refresh to breathe life into a stagnant product segment.
My process involves diving deep in the early stages, becoming the subject matter expert and working closely with the engineering, supply chain & product management disciplines to truly understand the problem, constraints and realities to create a successful and meaningful product that has impact to the end user.
Outside of design, you’ll find me on track, honing my racecraft or finding new hidden culinary gems ;)
Feel free to reach out on design, opportunities, cars, racing, anything :)
Achievements
with the backing of an international team!
Over a dozen products brought to market totaling millions in sold units and serval hundred million dollars in revenue.
Created internal CMF processes to create data and objectivity driven metrics to match and maintain CMF specs and targets resulting in a cohesive and proactive methodology that reduced friction with suppliers, deleted schedule slips due to CMF and raised quality to a new standard.
Brought awareness of CMF to management and laid out an executable plan to streamline and bring efficiencies to color management across multiple suppliers
Owned design on flagship product ranges.
Modernized and entered new product segments.
Streamlined overseas Engineering x Design relationship and workstyle to create constant 24 hour continuity across multiple time zones with understanding of a clear objective.
Worked in a multi-cultural and global setting with colleagues in California, Texas, Utah, Shanghai, Oslo and Hong Kong
Multiple design & utility patents + iF and RedDot awards.
Not afraid to step outside the guardrails and help with art direction, video shoots and demos.
What I’m up to…
