Cisco Video Phone 8875
Claim your workspace, hop on a video meeting
This all in one video endpoint allows users to offload their meeting workload to it and gain full control over how you look and sound in meetings.
Lead Designer Inception to launch.
iF Award Winner 2023
World Wide Launch 2023 |Product Page
Leadership Otto Williams
Working in a design system, while carrying over parts that are well proven enabled a quick development timeframe within cost targets while providing 10X better cohesion into the design system and user experience.
Adapt and
Enhance
work-time
Simplified
By offloading resource intensive video meetings and breaking out calendars from typically overburdened laptops, the phone is able to do more and act as dashboard for daily work.
Design Objective
Facelift a well established segment leader to blend into an updated design system.
Efficiently update parts in a tight budget and timeline to maximize refresh.
Improve surfacing to elevate customer visibility of initial quality
Improve defects with constant deep dives with mechanical teams.
Problem
A flagship update was needed under tight timeline and budget constraints to align with a broader portfolio.
Task
Led design strategy and execution, identifying high-impact opportunities within constrained scope.
Action
Prioritized key components for optimization to reduce development time. Focused updates on high-visibility touchpoints to maximize UX impact.
Result
Delivered a first-of-its-kind touch-based operating system, driving a 25% sales increase and earning an iF Award.
Deep reflection into the flaws present in the current phone helped narrow and focus areas of improvement and which components were needed to be carried over to remain within cost and timeline pressures.
Change from
Within
Proven components
Acoustics & keypad mechanicals were carried over and fast tracked development, but necessitated careful integration into the new ID.
Inclusivity is paramount
The bezels surrounding the display are intentionally wide, allowing for thumbs to grip without interfering with the touchscreen. A soft rear profile also invites hands to grip and adjust angles
No Stone
Unturned
Finding a way to bridge the floating display with the lower body is the key problem being ideated upon and making this transition functionally useful, in addition is the ultimate goal.
Simplify
Major areas where multiple parts intersect are simplified, benefiting assembly and build quality.
Perfect
Major improvements to surfacing implemented to elevate appearance suiting a flagship device.
Toughen
To support a larger device, simple tricks in geometry add rigidity to the stand with no impact to per unit cost.
Adapt
Infinitely adjustable hinges on the camera and stand allow it to suit any user, regardless of use case.
Initial floating display was seen as too jarring and disjointed from the body and limited branding expression.
Detailing the interactive touch sensitive “home” key
Having the display bend and intersect with the main body unified the two pieces and allowed for Brandmark to breathe
Sweating the
details
Getting
physical
New wider Proportions compared to the existing baseline (right)
Broadcast
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